We're so excited to be a part of your store launch. Setting up a new e-commerce platform can be overwhelming. But rest assured: we're here to help.

Below are some helpful tips on how to use Freshline's features through a step-by-step guide. We've also compiled a FAQs Section at the bottom of the page to help answer common questions.

Looking for assistance on how to kickstart your sales, marketing, or growth? Check out these helpful articles:

If you'd like to chat with Freshline's customer success team, just send us an email at support@freshline.io 🚀


  • Configure your company logo, SEO, support emails, and notifications.

Payments and Taxes

  • Set up pre-authorization deposits for selling items by weights, and select taxable product lists.


  • Customize your store carousel, alert banner, theme color, FAQs, and more.

Service Locations (Zones)

  • Create drag-and-drop pickup, delivery, or shipping areas with custom rules.


  • View, modify, or create manual orders for your customers.

Operations & Picklist

  • View picklists by products, orders, date, or service zone, adjust variable product weights, and create a custom export.


  • Create, Edit, or Duplicate next-day or pre-order products.


  • Create multiple categories and tags to organize your products, and improve user sorting.


  • Create discount codes that can be used by customers on your shop.


  • Create a list of products for display or functionality, such as making them taxable, unavailable for pickup or delivery, or showcasing on a custom URL.

Frequently Asked Questions

How do I set up a custom domain (i.e. shop.mybutcher.com)?

  • We're working on an automated way to do this, coming very soon! For the time being, customers can email support@freshline.io and we can help set up your custom domain within 1 business day.

How do I set customer order cutoffs?

  • Order cutoffs are specific to each delivery or pickup zone. Under a specific delivery or pickup zone, add in an order cutoff time. Customers will need to order by this time to get the next available service date. Any orders after this time will be pushed to the following service date available.

How do customers get charged for their orders? When they order or on the delivery or pickup date?

  • Orders are charged at the cutoff hour for the service zone, on the day of delivery or pickup. This ensures suppliers can modify weights, edit orders, or change dates.
  • When a customer places an order, they are pre-authorized, similar to how a gas station pump works. On the day of fulfilment, their charge is finalized.

When will I get paid for my orders?

  • Payouts for successful charges are deposited into supplier accounts within 2 business days. The first batch of payments upon store launch may take up to 5 business days for security and verification.

What types of emails do customers / I receive?
Customers will recieve the following emails (send from your support email):

  • Abandoned Cart Emails (occurs when items have been stagnant in cart for 2+ days)
  • On order refunds
  • On order modifications or cancellations
  • On order placement (confirmation email)

Suppliers will recieve the following emails:

  • On order modifications or cancellations
  • On order placement (confirmation email)
  • On order refunds
  • For exporting picklists
  • On inventory stock-outs
  • On order cutoff times (notifications on number of orders for upcoming date, by zone)

How are you different from Shopify?

  • Freshline is built from the ground up for farmers, butchers, and food businesses. See the full comparison here.